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The Wiley marketing series

データ種別 図書
出版者 New York : J. Wiley
書誌ID LT00718903

子書誌情報を非表示

1 Consumer behavior in theory and in action / edited by Steuart Henderson Britt ; with the editorial collaboration of James L. Lubawski New York : J. Wiley , 1970
2 Marketing fundamentals : text and cases / Harry A. Lipson and John R. Darling New York : J. Wiley , c1974
3 Marketing communications : decision-making as a process of interaction between buyer and seller / by Edgar Crane 2nd ed. - New York : J. Wiley , c1972
4 Macro marketing : a social perspective / Reed Moyer New York : J. Wiley , c1972
5 Price policies and practices : a source book in readings / Donald F. Mulvihill, Stephen Paranka New York : J. Wiley , c1967
6 Consumer behavior and the behavioral sciences : theories and applications / edited by Steuart Henderson Britt New York : J. Wiley , 1966
7 The marketing channel : a conceptual viewpoint / Bruce E. Mallen New York : J. Wiley , c1967
8 Marketing in a changing environment / Robert J. Holloway, Robert S. Hancock New York : J. Wiley , c1968
9 Corporate marketing planning / John M. Brion New York : J. Wiley , c1967
10 Marketing and social issues : an action reader / edited by John R. Wish and Stephen H. Gamble New York : J. Wiley , c1971
11 Marketing Management / Martin Zober New York : J. Wiley , 1964
12 Science in marketing / George Schwartz, editor New York : J. Wiley , c1965
13 The environment of marketing behavior : selections from the litterature / Robert J. Holloway, Robert S. Hancock New York : J. Wiley , 1964
14 Marketing management : a systems perspective / William Lazer New York : J. Wiley , c1971
15 On knowing the consumer / edited by Joseph W. Newman New York : J. Wiley , c1966
16 The Environment of marketing behavior : selections from the literature / [edited by] Robert J. Holloway, Robert S. Hancock 2nd ed. - New York : J. Wiley , c1969
17 World marketing : a multinational approach / [edited by] John K. Ryans, Jr., James C. Baker New York : J. Wiley , c1967
18 Introduction to marketing : an administrative approach / Harry A. Lipson, John R. Darling New York : J. Wiley , c1971

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本文言語 英語
NCID BA03765518