1 |
Consumer behavior in theory and in action / edited by Steuart Henderson Britt ; with the editorial collaboration of James L. Lubawski
New York : J. Wiley , 1970
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2 |
Marketing fundamentals : text and cases / Harry A. Lipson and John R. Darling
New York : J. Wiley , c1974
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3 |
Marketing communications : decision-making as a process of interaction between buyer and seller / by Edgar Crane
2nd ed. - New York : J. Wiley , c1972
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4 |
Macro marketing : a social perspective / Reed Moyer
New York : J. Wiley , c1972
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5 |
Price policies and practices : a source book in readings / Donald F. Mulvihill, Stephen Paranka
New York : J. Wiley , c1967
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6 |
Consumer behavior and the behavioral sciences : theories and applications / edited by Steuart Henderson Britt
New York : J. Wiley , 1966
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7 |
The marketing channel : a conceptual viewpoint / Bruce E. Mallen
New York : J. Wiley , c1967
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8 |
Marketing in a changing environment / Robert J. Holloway, Robert S. Hancock
New York : J. Wiley , c1968
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9 |
Corporate marketing planning / John M. Brion
New York : J. Wiley , c1967
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10 |
Marketing and social issues : an action reader / edited by John R. Wish and Stephen H. Gamble
New York : J. Wiley , c1971
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11 |
Marketing Management / Martin Zober
New York : J. Wiley , 1964
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12 |
Science in marketing / George Schwartz, editor
New York : J. Wiley , c1965
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13 |
The environment of marketing behavior : selections from the litterature / Robert J. Holloway, Robert S. Hancock
New York : J. Wiley , 1964
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14 |
Marketing management : a systems perspective / William Lazer
New York : J. Wiley , c1971
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15 |
On knowing the consumer / edited by Joseph W. Newman
New York : J. Wiley , c1966
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16 |
The Environment of marketing behavior : selections from the literature / [edited by] Robert J. Holloway, Robert S. Hancock
2nd ed. - New York : J. Wiley , c1969
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17 |
World marketing : a multinational approach / [edited by] John K. Ryans, Jr., James C. Baker
New York : J. Wiley , c1967
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18 |
Introduction to marketing : an administrative approach / Harry A. Lipson, John R. Darling
New York : J. Wiley , c1971
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