| 1 |
v. 1
Ads and sales / Herbert N. Casson
London : Thoemmes Press , 2002
|
| 2 |
v. 2
A history of advertising from the earliest times / Henry Sampson
London : Thoemmes Press , 2002
|
| 3 |
v. 3
Publicity : an eesay on advertising / D. Nicoll
London : Thoemmes Press , 2002
|
| 4 |
v. 4
The theory and practice of advertising / Walter Dill Scott
London : Thoemmes Press , 2002
|
| 5 |
v. 5
Advertising as a business force / Paul Cherington
London : Thoemmes Press , 2002
|
| 6 |
v. 6
How to write advertisements that sell / Arch W. Shaw . The art of silent salesmanship / C. Maxwell Tregurtha and J.W. Frings
London : Thoemmes Press , 2002
|
| 7 |
v. 7-8
Collected chapters and articles
1,2. - London : Thoemmes Press , 2002
|
