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Research program / Marketing Science Institute

データ種別 図書
出版者 Cambridge, Mass. : Marketing Science Institute
著者標目 Marketing Science Institute
書誌ID LT00515468

子書誌情報を非表示

1 Competitive market strategies : some generalizations and hypotheses / by Derek F. Abell Cambridge, Mass. : Marketing Science Institute , 1975
2 Entering new markets : strategies and performance / by Ralph Biggadike Cambridge, Mass. : Marketing Science Institute , c1977
3 Exploring the future of consumerism / by Paul N. Bloom, Stephen A. Greyser Cambridge, Mass. : Marketing Science Institute , c1981
4 Marketing costs in consumer goods industries / by Robert D. Buzzell, Paul W. Farris Cambridge, Mass. : Marketing Science Institute , c1976
5 The relationship between advertising and promotion : some observations, speculations, and hypotheses / by Alden G. Clayton Cambridge, Mass. : Marketing Science Institute , c1975
6 Identifying competitive product-market boundaries : strategic and analytical issues / by George S. Day, Allan D. Shocker Cambridge, Mass. : Marketing Science Institute , c1976
7 Strategic market analysis : top-down and bottom-up approaches / by George S. Day Cambridge, Mass. : Marketing Science Institute , c1980
8 Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies / by Paul W. Farris, Mark S. Albion Cambridge, Mass. : Marketing Science Institute , c1980
9 The marketing controller concept : an inquiry into financial, marketing relationships in selected consumer companies / by Sam R. Goodman Cambridge, Mass. : Marketing Science Institute , 1970
10 Marketing issues : challenges for marketing in the 1980's / by Stephen A. Greyser Cambridge, Mass. : Marketing Science Institute , c1980
11 Consumer satisfaction and dissatisfaction : perspectives and overview / by H. Keith Hunt Cambridge, Mass. : Marketing Science Institute , c1977
12 Conditions conductive to the effective use of marketing research in the corporation / by David J. Luck, James R. Krum Cambridge, Mass. : Marketing Science Institute , c1981
13 Developing a balanced marketing information system / by David B. Montgomery Cambridge, Mass. : Marketing Science Institute , 1970
14 Managing innovation and new product development / by Edgar A. Pessemier Cambridge, Mass. : Marketing Science Institute , 1975
15 Marketing in nonprofit organizations / by Benson P. Shapiro Cambridge, Mass. : Marketing Science Institute , 1972
16 The pricing of consumer goods : theory and practice / by Benson P. Shapiro Cambridge, Mass. : Marketing Science Institute , 1972
17 Obtaining retailer support for marketing programs / by Steven H. Star Cambridge, Mass. : Marketing Science Institute , 1973
18 Top management views of the marketing function / by Frederick E. Webster, Jr. Cambridge, Mass. : Marketing Science Institute , c1980
19 Cooperative advertising, its uses and effectiveness : some preliminary hypotheses / by Robert F. Young Cambridge, Mass. : Marketing Science Institute , c1979
20 Motivating the industrial salesforce : the attractiveness of alternative rewards / by Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. Cambridge, Mass. : Marketing Science Institute , c1976
21 The organizational context of industrial buying behavior / by E. Raymond Corey Cambridge, Mass. : Marketing Science Institute , c1978
22 Research needs in industrial marketing / by E. Raymond Corey Cambridge, Mass. : Marketing Science Institute , 1971
23 Behavioral research on personal selling : a review of some recent studies of interaction and influence processes in sales situations / by Harry L. Davis, Alvin J. Silk Cambridge, Mass. : Marketing Science Institute , 1971
24 Communications spending decisions for industrial products : a literature review / by Morton Galper Cambridge, Mass. : Marketing Science Institute , c1979
25 Determinants of salesforce performance / by Adrian B. Ryans, Charles B. Weinberg Cambridge, Mass. : Marketing Science Institute , c1979
26 Industrial product policy : viewpoints and issues / by Benson P. Shapiro Cambridge, Mass. : Marketing Science Institute , c1976
27 National account management / by Benson P. Shapiro, Rowland T. Moriarty Cambridge, Mass. : Marketing Science Institute , c1980
28 The industrial salesforce : determinants of job performance / by Orville C. Walker, Jr., Gilbert A. Churchill, Jr., Neil M. Ford Cambridge, Mass. : Marketing Science Institute , c1975
29 Testing a conceptual framework for consumer service marketing / by John E.G. Bateson ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1978
30 Managing customer satisfaction in consumer service business / by John A. Czepiel Cambridge, Mass. : Marketing Science Institute , c1980
31 Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative / by David A. Aaker, Donald E. Bruzzone, Donald G. Norris Cambridge, Mass. : Marketing Science Institute , c1981
32 Operation Santa Claus : a pilot study of decision-making by children and parents / by André Caron, Scott Ward Cambridge, Mass. : Marketing Science Institute , 1974
33 Practitioners, conceptions of the advertising process : an initial look / by Alice E. Courtney Cambridge, Mass. : Marketing Science Institute , 1970
34 Sex stereotyping in advertising : an annotated bibliography / by Alice E. Courtney, Thomas W. Whipple Cambridge, Mass. : Marketing Science Institute , c1980
35 Working wife and nonworking wife families as a basis for market segmentation / by Susan P. Douglas Cambridge, Mass. : Marketing Science Institute , c1975
36 Television and vocational socialization / by James Garbarino, Susan Turner Cambridge, Mass. : Marketing Science Institute , 1975
37 Influences on children's product requests and mothers' answers : a multivariate analysis of diary data / by Caroline M. Henderson ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1980
38 Life cycle cost : consumer information for energy decisions / by R. Bruce Hutton, William L. Wilkie Cambridge, Mass. : Marketing Science Institute , c1980
39 Children's purchase requests and parental responses : results from a diary study / by Leslie Isler, Edward Popper, Scott Ward Cambridge, Mass. : Marketing Science Institute , c1979
40 Comparative product information and its interaction with brand name and product type / by Dennis L. McNeill, William R. Swinyard Cambridge, Mass. : Marketing Science Institute , c1980
41 Advertising effectiveness in a crowded television environment / by Michael L. Ray, Peter H. Webb Cambridge, Mass. : Marketing Science Institute , c1978
42 Experimental research on the effects of TV clutter : dealing with a difficult media environment / by Michael L. Ray, Peter Webb Cambridge, Mass. : Marketing Science Institute , c1976
43 Marketing communication and the hierarchy-of-effects / by Michael L. Ray Cambridge, Mass. : Marketing Science Institute , 1973
44 Psychological theories and interpretation of learning / by Michael L. Ray Cambridge, Mass. : Marketing Science Institute , 1973
45 Advertising's affective qualities and consumer response / by Alvin J. Silk, Terry Vavra Cambridge, Mass. : Marketing Science Institute , 1974
46 Consumer socialization / by Scott Ward Cambridge, Mass. : Marketing Science Institute , 1974
47 Effects of television advertising on consumer socialization / by Scott Ward, Daniel B. Wackman Cambridge, Mass. : Marketing Science Institute , 1974
48 The effects of television clutter : an experimental investigation / by Peter Webb, Michael L. Ray Cambridge, Mass. : Marketing Science Institute , 1974
49 Comparison advertising : issues and prospects / by William L. Wilkie and Paul Farris Cambridge, Mass. : Marketing Science Institute , 1974
50 Market share, profitability, and business strategy / by Robert D. Buzzell, Bradley T. Gale, Ralph G.M. Sultan Cambridge, Mass. : Marketing Science Institute , 1974
51 Classifying businesses by sensitivity of return on investment to profit influences / by Beverley C. Duer Cambridge, Mass. : Marketing Science Institute , c1975
52 The impact of company characteristics on business level profitability / by Paul Nowill Cambridge, Mass. : Marketing Science Institute , 1974
53 PIMS : a breakthrough in strategic planning / by Sidney Schoeffler, Robert D. Buzzell, Donald F. Heany Cambridge, Mass. : Marketing Science Institute , 1973
54 Economic theory and the idea of marketing productivity / by Robert L. Steiner Cambridge, Mass. : Marketing Science Institute , 1974
55 Market structure as a measure of market performance / by Louis W. Stern Cambridge, Mass. : Marketing Science Institute , 1970
56 Concentration, promotion, and market share stability in the pharmaceutical industry / by John M. Vernon Cambridge, Mass. : Marketing Science Institute , 1970
57 Profitability and market structure : an analysis of major manufacturers of non-durable consumer products / by John M. Vernon, Robert E.M. Nourse Cambridge, Mass. : Marketing Science Institute , 1972
58 Temporary promotions as a function of trade deals : a descriptive analysis / by Michel Chevalier, Ronald C. Curhan Cambridge, Mass. : Marketing Science Institute , c1975
59 Department store images : basic findings / by Eleanor G. May Cambridge, Mass. : Marketing Science Institute , 1972
60 Management applications of retail image research / by Eleanor G. May Cambridge, Mass. : Marketing Science Institute , 1973
61 Psychographics in department store imagery / by Eleanor G. May Cambridge, Mass. : Marketing Science Institute , 1971
62 Selection and clustering of image dimensions / by Eleanor G. May Cambridge, Mass. : Marketing Science Institute , 1971
63 Retail assortments : some theoretical and applied problems / by Edgar A. Pessemier Cambridge, Mass. : Marketing Science Institute , 1976
64 Retail patronage behavior / by Edgar A. Pessemier Cambridge, Mass. : Marketing Science Institute , c1980
65 The economics of health beauty aids and general merchandise distribution among retailers and service merchandisers / by Walter J. Salmon, Robert D. Buzzell, Ronald C. Curhan Cambridge, Mass. : Marketing Science Institute , 1980
66 FORAC MOD I : a computer program for forecast evaluation statistics / by Richard O. Bond, David B. Montgomery Cambridge, Mass. : Marketing Science Institute , 1970
67 MULCAN MOD I : a computerized approach to multicollinearity analysis / by Richard O. Bond, David B. Montgomery Cambridge, Mass. : Marketing Science Institute , 1970
68 The applied art of analyzing a decision / by Rex V. Brown, Andrew S. Kahr, Cameron R. Peterson Cambridge, Mass. : Marketing Science Institute , 1973
69 Marketing applications of personalist decision analysis / by Rex V. Brown Cambridge, Mass. : Marketing Science Institute , 1971
70 Factor analysis : limitations and alternatives / by A.S.C. Ehrenberg, G.J. Goodhardt Cambridge, Mass. : Marketing Science Institute , c1976
71 Validation of mother-child purchase influence frequency : reports by the multitrait-multimethod matrix / by Ronald Faber, Scott Ward Cambridge, Mass. : Marketing Science Institute , 1975
72 Advertising intensity in consumer goods businesses : an empirical analysis / by Paul W. Farris Cambridge, Mass. : Marketing Science Institute , 1978
73 Using a nonlinear response function in estimating advertising's carry-over effects / by Paul W. Farris, David J. Reibstein Cambridge, Mass. : Marketing Science Institute , c1978
74 MULCAN MOD II : an interactive basic program for multicollinearity analysis / by Nestor Gonzalez, David B. Montgomery Cambridge, Mass. : Marketing Science Institute , 1973
75 Nonmetric approaches to multivariate analysis in marketing / by Paul E. Green, Vithala R. Rao Cambridge, Mass. : Marketing Science Institute , 1970
76 A note on alternative approaches to the multidimensional scaling of similarities data / by Paul E. Green, Vithala R. Rao Cambridge, Mass. : Marketing Science Institute , 1970
77 A comparison of the entropy model and the Hendry model / by Jerome Herniter Cambridge, Mass. : Marketing Science Institute , 1973
78 An entropy model of brand purchase behavior / by Jerome Herniter Cambridge, Mass. : Marketing Science Institute , 1972
79 A review of current developments in the use of "attitude and activity" measures in consumer market research / by Thomas P. Hustad, Edgar A. Pessemier Cambridge, Mass. : Marketing Science Institute , 1971
80 Incorporating marketing into corporate planning models / by John M. McCann, David J. Reibstein Cambridge, Mass. : Marketing Science Institute , 1978
81 What is the short-term effect of advertising? / by Colin McDonald Cambridge, Mass. : Marketing Science Institute , 1971
82 Adjusting R2 / by David B. Montgomery, Donald G. Morrison Cambridge, Mass. : Marketing Science Institute , 1971
83 A framework for the comparison of marketing models : a Delphi study / by Jean-Claude Larréché, David B. Montgomery Cambridge, Mass. : Marketing Science Institute , 1977
84 Stochastic models of consumer choice behavior / by David B. Montgomery, Adrian B. Ryans Cambridge, Mass. : Marketing Science Institute , 1971
85 A PL1 program for trade-off analysis / by Lyle Nehls, Bruce Seaman, David B. Montgomery Cambridge, Mass. : Marketing Science Institute , 1976
86 $FTROFF : a basic program for trade-off analysis / by Lyle Nehls, Bruce Seaman, David B. Montgomery Cambridge, Mass. : Marketing Science Institute , 1976
87 Managerial aspects of market structure analysis and market maps / by Edgar A. Pessemier Cambridge, Mass. : Marketing Science Institute , c1979
88 Market structure analysis of new product, market, and communication opportunities / by Edgar A. Pessemier Cambridge, Mass. : Marketing Science Institute , c1976
89 Simulation methods as an aid to designing market map studies : a managerial review / by Edgar A. Pessemier Cambridge, Mass. : Marketing Science Institute , c1979
90 Threats to validity in quasi-experimental evaluations of consumer protection reforms : a critical review of extant research / by Lynn W. Phillips Cambridge, Mass. : Marketing Science Institute , c1978
91 The application of information display research / by John A. Quelch Cambridge, Mass. : Marketing Science Institute , c1978
92 Unobtrusive marketing research techniques / by Michael L. Ray Cambridge, Mass. : Marketing Science Institute , 1973
93 Management experience with applications of multidimensional scaling methods / by James R. Taylor Cambridge, Mass. : Marketing Science Institute , [197-?]
94 Toward the development of industry standards for response and nonresponse rates / by Frederick Wiseman, Philip McDonald Cambridge, Mass. : Marketing Science Institute , c1980
95 The use of market research : an exploratory study of manager and researcher perspectives / by Gerald Zaltman, Rohit Deshpande Cambridge, Mass. : Marketing Science Institute , c1980
96 Advertising and government regulation : a report by the Advertising and Government Panel of the American Academy of Advertising / by Roy Ashmen ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1979
97 Consumer problems and consumerism : analysis of calls to a consumer hot line / by Steven L. Diamond, Scott Ward, Ronald Faber Cambridge, Mass. : Marketing Science Institute , 1974
98 An investigation into the impact of advertising on the price of consumer products / by Paul W. Farris, Mark S. Albion Cambridge, Mass. : Marketing Science Institute , c1979
99 Marketer's potential contribution to regulatory reform / by G. David Hughes Cambridge, Mass. : Marketing Science Institute , c1980
100 Nutrition and the American consumer : a survey of interest groups / by John A. Quelch, Alden G. Clayton Cambridge, Mass. : Marketing Science Institute , c1977
101 Children and promotion : new consumer battleground? / by Scott Ward Cambridge, Mass. : Marketing Science Institute , 1972
102 Consumer research and corrective advertising : a new approach / by William L. Wilkie Cambridge, Mass. : Marketing Science Institute , 1973
103 Consumer research inputs to public policy and legal decisions : workshop report, summary version / by William L. Wilkie, Stephen A. Greyser Cambridge, Mass. : Marketing Science Institute , 1974
104 Marketing and marketing education : partners or parasites? / by Robert D. Buzzell Cambridge, Mass. : Marketing Science Institute , 1972
105 Recommended cases in marketing : the experts' choices / by Stephen A. Greyser, Robert J. Kopp Cambridge, Mass. : Marketing Science Institute , c1979
106 The salesperson as outside agent or employee : a transaction cost analysis / by Erin Anderson Cambridge, Mass. : Marketing Science Institute , 1984
107 Support systems for national account management programs : promises made, promises kept / by Benson P. Shapiro and Rowland T. Moriarty Cambridge, Mass. : Marketing Science Institute , 1984
108 Organizing the national account force / by Benson P. Shapiro and Rowland T. Moriarty Cambridge, Mass. : Marketing Science Institute , 1984
109 Theory and application of defensive strategy / by John R. Hauser Cambridge, Mass. : Marketing Science Institute , 1985
110 The role of strategic planning in consumer-marketing businesses / George S. Yip Cambridge, Mass. : Marketing Science Institute , 1984
111 Priorities for research in strategic marketing / by George S. Day and Robin Wensley Cambridge, Mass. : Marketing Science Institute , 1983
112 Experience curves : evidence, empirical issues, and applications / by David B. Montgomery and George S. Day Cambridge, Mass. : Marketing Science Institute , 1985
113 Strategic marketing and the product life cycle / by Frederik D. Wiersema Cambridge, Mass. : Marketing Science Institute , 1982
114 Economic foundations for pricing / by Thomas Nagle Cambridge, Mass. : Marketing Science Institute , 1983
115 The effect of manufacturer advertising on retail pricing / by Mark S. Albion and Paul W. Farris Cambridge, Mass. : Marketing Science Institute , 1981
116 The effect of manufacturer advertising on consumer prices : a managerial overview / by Mark S. Albion and Paul W. Farris Cambridge, Mass. : Marketing Science Institute , 1982
117 Identifying opportunities for repetition minimization / by Rajeev Batra and Michael L. Ray Cambridge, Mass. : Marketing Science Institute , 1984
118 Triggers to customer action : some elements in a theory of promotional inducement / by Eugene R. Beem and H. Jay Shaffer Cambridge, Mass. : Marketing Science Institute , 1981
119 Trade promotion by grocery products manufacturers : a managerial perspective / by John A. Quelch Cambridge, Mass. : Marketing Science Institute , 1982
120 Managing marketing channel relationships : reports of conference cosponsored by Marketing Science Institute and Duke University / by William T. Ross ; with contributions from Elizabeth Creyer ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1985
121 The amount and direction of effort : an attributional study of salesperson motivation / by Harish Sujan and Barton A. Weitz Cambridge, Mass. : Marketing Science Institute , 1985
122 Shopping for appliances : consumers' strategies and patterns of information search / by William L. Wilkie and Peter R. Dickson Cambridge, Mass. : Marketing Science Institute , 1985
123 Consumers' time expenditures : a behavioral model and empirical test / by Philip E. Hendrix, Thomas C. Kinnear and James R. Taylor Cambridge, Mass. : Marketing Science Institute , 1983
124 Affective and cognitive reactions to advertising / by W. Fred van Raaij Cambridge, Mass. : Marketing Science Institute , 1984
125 Varied consumer choice behavior : a theory, some empirical results, and their practical consequences / by Edgar A. Pessemier and Leigh McAlister Cambridge, Mass. : Marketing Science Institute , 1982
126 Influences on children's product requests and mothers' answers : a multivariate analysis of diary data / by Caroline M. Henderson ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1980
127 Nutrition information in the supermarket / by J. Edward Russo ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1985
128 The effects of involvement and executional factors of a television commercial on brand attitude formation / by C. Whan Park and S. Mark Young Cambridge, Mass. : Marketing Science Institute , 1984
129 Mediating roles of trial and learning stage on the outcomes of consumer involvement / by C. Whan Park, Henry Assael and Seoil Chaiy Cambridge, Mass. : Marketing Science Institute , 1984
130 Sources of information utilized during the industrial buying process : an empirical overview / by Rowland T. Moriarty and Robert E. Spekman Cambridge, Mass. : Marketing Science Institute , 1983
131 Novel product concepts from lead users : segmenting users by experience / by Eric von Hippel Cambridge, Mass. : Marketing Science Institute , 1984
132 Identifying competitive brand relationships when consumers seek variety / by Leigh McAlister and James M. Lattin Cambridge, Mass. : Marketing Science Institute , 1984
133 Using brain-wave measures to assess advertising effects / Jerry C. Olson and William J. Ray Cambridge, Mass. : Marketing Science Institute , 1983
134 Measuring simple preferences : an approach to blind, forced-choice product testing / by Bruce S. Buchanan and Donald G. Morrison Cambridge, Mass. : Marketing Science Institute , 1985
135 A conceptual model of service quality and its implications for future research / by A. Parasuraman, Valaire A. Zeithaml and Leonard L. Berry Cambridge, Mass. : Marketing Science Institute , 1984
136 Benefit segmentation : an industrial application / by Rowland T. Moriarty and David J. Reibstein Cambridge, Mass. : Marketing Science Institute , c1982
137 A framework for analyzing vertical integration issues in marketing / by Erin M. Anderson and Barton A. Weitz Cambridge, Mass. : Marketing Science Institute , 1983
138 National account management : emerging insights / by Benson P. Shapiro and Rowland T. Moriarty Cambridge, Mass. : Marketing Science Institute , c1982

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