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Working paper / Marketing Science Institute

データ種別 図書
出版者 Cambridge, Mass. : Marketing Science Institute
著者標目 Marketing Science Institute
書誌ID LT00502771

子書誌情報を非表示

1 Alternative strategies for strategy research in marketing / by Derek F. Abell Cambridge, Mass. : Marketing Science Institute , c1978
2 How can research contribute to improved "marketing" in non-business organizations? / by Robert D. Buzzell Cambridge, Mass. : Marketing Science Institute , 1970
3 Information and redress : consumer needs and company responses : the case of the personal care industry / by Betty J. Diener Cambridge, Mass. : Marketing Science Institute , 1975
4 Determinants of advertising intensity : a review of the marketing literature / by Paul W. Farris Cambridge, Mass. : Marketing Science Institute , 1977
5 American marketing in the European Common Market, 1963-1973 / by Dagfinn Moe Hansen, J.J. Boddewyn Cambridge, Mass. : Marketing Science Institute , c1976
6 Marketing information and decision systems : coming of age in the '70's / by David B. Montgomery Cambridge, Mass. : Marketing Science Institute , 1973
7 The impact of price forecasting on strategic planning : the case of petrochemicals / by Robert B. Stobaugh, Phillip L. Townsend Cambridge, Mass. : Marketing Science Institute , 1973
8 The changing roles of promotion planners / by Roger A. Strang Cambridge, Mass. : Marketing Science Institute , c1978
9 The adoption of industrial products : an exploration of the influence of "management attitudes" on acceptance of two industrial innovations / by Michael J. Baker Cambridge, Mass. : Marketing Science Institute , 1971
10 Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures / by Robert D. Buzzell, Paul W. Farris Cambridge, Mass. : Marketing Science Institute , c1976
11 Relationships between changes in industrial advertising and promotion expenditures and changes in market share / by Paul W. Farris, Robert D. Buzzell Cambridge, Mass. : Marketing Science Institute , c1976
12 Challenge for industrial marketers : changing channels of distribution / by William E. Matthews Cambridge, Mass. : Marketing Science Institute , 1972
13 Organizational buying behavior : a state-of-the-art review and conceptualization / by Rowland T. Moriarty, Morton Galper Cambridge, Mass. : Marketing Science Institute , c1978
14 The changing role of the industrial distributor / by Frederick E. Webster, Jr. Cambridge, Mass. : Marketing Science Institute , c1975
15 The salesperson as a marketing strategist : the relationship between field sales performance and insight about one's customers / by Barton A. Weitz, Peter Wright Cambridge, Mass. : Marketing Science Institute , c1978
16 The consumer generation gap / by William G. Capitman Cambridge, Mass. : Marketing Science Institute , 1971
17 The value of retail exchange services : a measure of market performance / by Victor Cook, Rolando Polli, Susan Douglas Cambridge, Mass. : Marketing Science Institute , 1971
18 Cross-cultural comparisons : the myth of the stereotype / by Susan P. Douglas Cambridge, Mass. : Marketing Science Institute , c1975
19 A cross-national exploration of husband-wife involvement in selected household activities / by Susan P. Douglas Cambridge, Mass. : Marketing Science Institute , c1979
20 Culture and consumer behavior : time for a fresh look? / by Susan P. Douglas, Bernard Dubois Cambridge, Mass. : Marketing Science Institute , c1977
21 Children's understanding of safe product use / by Ronald Faber, Scott Ward Cambridge, Mass. : Marketing Science Institute , c1976
22 The value of segmented advertising appeals : an exploratory study / by Wallace Feldman Cambridge, Mass. : Marketing Science Institute , 1975
23 Consumer decision processes in automobile purchasing : an exploratory study / by Terrence V. O'Brien Cambridge, Mass. : Marketing Science Institute , c1976
24 A decision sequence analysis of developments in marketing communication / by Michael L. Ray Cambridge, Mass. : Marketing Science Institute , 1974
25 Microtheoretical notions of behavioral science and the problems of advertising : present and potential linkages, and a proposal for a research system / by Michael L. Ray Cambridge, Mass. : Marketing Science Institute , 1975
26 Carry-over effects in advertising communication : evidence and hypotheses from behavioral science / by Alan Sawyer, Scott Ward Cambridge, Mass. : Marketing Science Institute , c1976
27 New directions for advertising pretesting research : summary report on an MSI special project: "Experimentation to improve pretesting of Anti-Drug abuse education and information campaigns," by Michael L. Ray, Scott Ward, and Gerald Lesser / by Michael L. Ray, Scott Ward, Jerome B. Reed Cambridge, Mass. : Marketing Science Institute , [197-?]
28 Measuring the "qualitative value" of medical journals as advertising vehicles / by Alvin J. Silk, Michael L. Ray Cambridge, Mass. : Marketing Science Institute , 1973
29 Comparison advertising : an historical retrospective / by Stanley M. Ulanoff Cambridge, Mass. : Marketing Science Institute , 1975
30 Adolescent attitudes toward television advertising : preliminary findings / by Scott Ward, Thomas S. Robertson Cambridge, Mass. : Marketing Science Institute , 1970
31 Parent under pressure : influences on mothers' responses to children's purchase requests / by Scott Ward, Edward Popper, Daniel Wackman Cambridge, Mass. : Marketing Science Institute , c1977
32 Applying attitude research in public policy / by William L. Wilkie Cambridge, Mass. : Marketing Science Institute , c1975
33 Consumer information processing research : product labeling / by William L. Wilkie Cambridge, Mass. : Marketing Science Institute , 1975
34 The young adult consumer : an introduction and overview / by Lawrence H. Wortzel Cambridge, Mass. : Marketing Science Institute , c1977
35 Marketing and economic performance : meaning and measurement / by Robert D. Buzzell Cambridge, Mass. : Marketing Science Institute , 1972
36 Theories of entry / by Michael R. Pearce Cambridge, Mass. : Marketing Science Institute , c1975
37 Technological change in the food industry / by Gordon F. Bloom, Ronald C. Curhan Cambridge, Mass. : Marketing Science Institute , 1974
38 The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets / by Ronald C. Curhan Cambridge, Mass. : Marketing Science Institute , 1974
39 On the conduct of in-store field experiments / by Ronald C. Curhan Cambridge, Mass. : Marketing Science Institute , c1975
40 The relationship between shelf space and unit sales in supermarkets : a model proposed and tested / by Ronald C. Curhan Cambridge, Mass. : Marketing Science Institute , 1971
41 The relationship of shelf space to unit sales : a review / by Ronald C. Curhan Cambridge, Mass. : Marketing Science Institute , 1972
42 Image evaluation of a department store : techniques for conducting the study / by Eleanor G. May Cambridge, Mass. : Marketing Science Institute , 1971
43 Simulated shopping trips in retail image research / by Eleanor G. May Cambridge, Mass. : Marketing Science Institute , 1971
44 Store-to-store and department-to-department image comparisons / by Eleanor G. May Cambridge, Mass. : Marketing Science Institute , 1972
45 A multivariate regression analysis of the responses of competing brands to advertising / by Frank M. Bass, Neil E. Beckwith Cambridge, Mass. : Marketing Science Institute , 1971
46 Decision analysis in the organization / by Rex V. Brown Cambridge, Mass. : Marketing Science Institute , 1974
47 Automobile advertising expenditures and sales during the 1970 GM strike / by Robert D. Buzzell, Michael Baker Cambridge, Mass. : Marketing Science Institute , 1971
48 Econometric measurement of the duration of the advertising effect on sales / by Darral G. Clarke Cambridge, Mass. : Marketing Science Institute , 1975
49 Decision models and descriptive models in marketing / by A.S.C. Ehrenberg, G.J. Goodhardt Cambridge, Mass. : Marketing Science Institute , c1976
50 Individual difference models in multidimensional scaling : an empirical comparison / by Paul E. Green, Thomas W. Morris Cambridge, Mass. : Marketing Science Institute , 1970
51 Brand trial after a change in promotion credibility / by David B. Montgomery, J. Scott Armstrong Cambridge, Mass. : Marketing Science Institute , 1970
52 Distributed lag models of response to a communications mix / by David B. Montgomery, Alvin J. Silk Cambridge, Mass. : Marketing Science Institute , 1970
53 Behavioral and attitudinal measures of the relative importance of product attributes : the case of cold breakfast cereals / by John A. Quelch Cambridge, Mass. : Marketing Science Institute , c1978
54 Age classification / by Fred D. Reynolds, John Neter Cambridge, Mass. : Marketing Science Institute , c1979
55 An adaptive optimization model for setting advertising budgets / by Kenneth L. Rich Cambridge, Mass. : Marketing Science Institute , 1971
56 Marketing simulation models : the problem of specification error / by W. Earl Sasser, Jr., John M. Vernon Cambridge, Mass. : Marketing Science Institute , 1970
57 An overview of market segmentation : behavioral concepts and research approaches / by William L. Wilkie, Joel B. Cohen Cambridge, Mass. : Marketing Science Institute , c1977
58 New market systems : the Swedish experiment / by Derek F. Abell, Lennart Rohlin Cambridge, Mass. : Marketing Science Institute , 1972
59 Regulation and the disadvantaged : the case of the creditors' remedies rule / by Alan R. Andreasen, Gregory D. Upah Cambridge, Mass. : Marketing Science Institute , c1978
60 Food marketing : what role for nutrition? / by James E. Austin Cambridge, Mass. : Marketing Science Institute , c1977
61 The consumer's mind : a preliminary inquiry into the emerging problems of consumer evidence and the law / by Gary G. Gerlach Cambridge, Mass. : Marketing Science Institute , 1972
62 Advertising's standards and content : executives' perspective / by Stephen A. Greyser, Bonnie B. Reece Cambridge, Mass. : Marketing Science Institute , 1972
63 Public policy and the marketing practitioner : toward bridging the gap / by Stephen A. Greyser Cambridge, Mass. : Marketing Science Institute , 1973
64 The mounting private costs of public policy in marketing / by G. David Hughes, Paul Verkuil, Cameron Williams Cambridge, Mass. : Marketing Science Institute , c1978
65 Will the real consumer-activist please stand up : an examination of consumers' opinions about marketing practices / by Thomas P. Hustad, Edgar A. Pessemier Cambridge, Mass. : Marketing Science Institute , 1972
66 Consumer perceptions of product warranties : some preliminary findings among automobile tire purchasers / by Anthony F. McGann Cambridge, Mass. : Marketing Science Institute , 1972
67 Formulating public policy on consumer issues : some preliminary findings / by Robert Moran Cambridge, Mass. : Marketing Science Institute , 1971
68 Children's perceptions, explanations and judgments of television advertising : a further exploration / by Scott Ward, Greg Reale, David Levinson Cambridge, Mass. : Marketing Science Institute , 1972
69 Consider uncertainty and implementation in evaluating market information systems / Elliot Maltz and Rajendra K. Srivastava Cambridge, Mass. : Marketing Science Institute , c1994
70 Criteria for assessing research on the effects of marketing communications / Paul N. Bloom, Julie Edell, and Richard Staelin Cambridge, Mass. : Marketing Science Institute , 1995
71 A review and integration of research on organizational buying behavior / Wesley J. Johnston and Jeffrey E. Lewin Cambridge, Mass. : Marketing Science Institute , c1994
72 The nature and consequences of marketing channel intermediary commitment / Nirmalya Kumar, Jonathan D. Hibbard, and Louis W. Stern Cambridge, Mass. : Marketing Science Institute , c1994
73 The role of communication strategy in channel member performance : is more collaborative communication better? / Jakki J. Mohr, Robert J. Fisher, and John R. Nevin Cambridge, Mass. : Marketing Science Institute , c1994
74 Toward a conceptual understanding of the antecedents of strategic alliances / by Robert E. Spekman and Kirti Sawhney Cambridge, Mass. : Marketing Science Institute , c1990
75 Bridging the gap between our knowledge of "who" uses coupons and "why" coupons are used / Banwari Mittal Cambridge, Mass. : Marketing Science Institute , c1994

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NCID BA1711542X
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