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Salesmanship and sales force management / edited by Edward C. Bursk and G. Scott Hutchison

データ種別 図書
出版者 Cambridge, Mass. : Harvard University Press
出版年 1971
形態 ix, 191 p. : ill. ; 29 cm
著者標目 Bursk, Edward Collins, 1907-
Hutchison, George Scott
件 名 Selling -- Addresses, essays, lectures  全ての件名で検索
Sales management -- Addresses, essays, lectures  全ての件名で検索
分 類 NDC:673.3
DDC:658.81/008
LCC:HF5438
書誌ID LT00158122

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中央自動書庫 673.3/B94-1/1 0102957820101 9780674785304




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本文言語 英語
内容注記 The development of sales and salesmen. What makes a good salesman, by D. Mayer and H. M. Greenberg. Are your salesmen paid too much?, by K. R. Davis. Missing ingredient in sales training, by J. M. Frey. Specialize your salesmen!, by G. N. Kahn and A. Shu
The role of the sales force manager. Sales managers must manage, by R. O. Loen. Sales management in the field, by R. T. Davis. New sales management tool: ROAM, by J. S. Schiff and M. Schiff. Sales power through planned careers, by A. E. Pearson. Get the
The relationship of sales and marketing. Behavioral approach to industrial selling, by J. W. Thompson and W. W. Evans. View your customers as investments, by E. C. Bursk. How to rationalize your marketing risks, by M. R. Greene. The new markets
think before you leap, by T. Levitt
一般注記 "Articles selected from the Harvard business review for the series entitled The business administrator."
NCID BA20941606
巻冊次 ISBN:0674785304
目次/あらすじ

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