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Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox

データ種別	図書
出版者	Upper Saddle River, N.J. : Pearson Education
出版年	c2015
形態	xix, 300 p. : ill. ; 24 cm
著者標目	*Venkatesan, Rajkumar Farris, Paul Wilcox, Ronald T.
件　名	LCSH:Marketing -- Management  全ての件名で検索 LCSH:Marketing research LCSH:Marketing research -- Case studies  全ての件名で検索 LCSH:Market segmentation LCSH:Revenue management LCSH:Consumer profiling -- Research  全ての件名で検索
分　類	NDC9:675 DC23:658.8/02 DC23:658.83 LCC:HF5415.127
書誌ID	LT00976323

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