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Television brandcasting : the return of the content-promotion hybrid / Jennifer Gillan

データ種別	図書
出版者	New York : Routledge
出版年	2015
形態	xvii, 275 p. : ill. ; 24 cm
著者標目	Gillan, Jennifer
件　名	LCSH:Television broadcasting -- United States  全ての件名で検索 LCSH:Branding (Marketing) -- United States  全ての件名で検索 LCSH:Television broadcasting -- Technological innovations -- United States  全ての件名で検索 LCSH:Convergence (Telecommunication) FREE:SOCIAL SCIENCE / Media Studies. bisacsh FREE:LANGUAGE ARTS & DISCIPLINES / Communication Studies. bisacsh FREE:PERFORMING ARTS / Television / History & Criticism. bisacsh
分　類	NDC9:699.253 NDC9:675 LCC:HE8700.8 DC23:384.550973 DC23:384.55068/8
書誌ID	LT00949133

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