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Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia and Michael J. Houston
(Marketing and consumer psychology series / Curtis P. Haugtvedt, series editor)

データ種別	図書
出版者	New York : Routledge, Taylor & Francis Group
出版年	c2010
形態	xxviii, 311 p., [4] p. of plates : ill. (some col.) ; 24 cm
著者標目	Loken, Barbara Ahluwalia, Rohini, 1966- Houston, Michael J.
件　名	LCSH:Branding (Marketing) LCSH:Brand name products -- Management  全ての件名で検索
分　類	NDC9:675 LCC:HF5415.1255 DC22:658.8/27
書誌ID	LT00921500

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