1 |
Handbook of consumer motivations : the psychology of the world of objects / by Ernest Dichter ; drawings by Robert Glaisek
New York : McGraw-Hill , c1964
|
2 |
Innovation in marketing : new perspectives for profit and growth / Theodore Levitt
New York : McGraw-Hill , 1962
|
3 |
Problems in marketing / by Milton P. Brown ... [et al.]
4th ed. - New York : McGraw-Hill , 1968
|
4 |
Media in advertising / by Roger Barton
New York : McGraw-Hill , 1964
|
5 |
Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd, Jr.
New York : McGraw-Hill , c1963
|
6 |
Speaking of advertising / John S. Wright, Daniel S. Warner
New York : McGraw-Hill , c1963
|
7 |
Cases in advertising management / by Harper W. Boyd, Vernon Fryburger & Ralph Westfall
New York : Mcgraw-Hill , 1964
|
8 |
Merchandising for tomorrow / E.B. Weiss
New York : McGraw-Hill , 1961
|
9 |
Sales planning and control / Richard D. Crisp
New York : McGraw-Hill , 1961
|
10 |
The new psychology of selling : based on selling the customer the way he likes to buy / Melvin S. Hattwick ; with an introduction by Arthur H. ("Red") Motley ; drawings by Bob Schoenke
New York : McGraw-Hill , 1960
|
11 |
Advertising agency operations and management / by Roger Barton
New York : McGraw-Hill , 1955
|
12 |
Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt
New York : McGraw-Hill , c1963
|
13 |
Industrial advertising : planning, creating, evaluating and merchandising it more effectively / Frederick R. Messner ; with a preface by Marion Harper, Jr.
New York : McGraw-Hill , c1963
|
14 |
Truth in advertising and other heresies / Walter Weir
New York : McGraw-Hill , c1963
|
15 |
Visual persuasion / written and designed by Stephen Baker
New York : McGraw-Hill , 1961
|
16 |
Advertising layout and art direction / written and designed by Stephen Baker
New York : McGraw-Hill , c1959
|
17 |
Management in marketing : text and cases / Hector Lazo, Arnold Corbin
New York : McGraw-Hill , 1961
|
18 |
Modern marketing management : an integrated approach / Ferdinand F. Mauser
New York : McGraw-Hill , 1961
|
19 |
Motivation in advertising : motives that make people buy / by Pierre Martineau
New York : McGraw-Hill , 1957
|
20 |
Marketing research / by Richard D. Crisp
[6th printing]. - New York : McGraw-Hill , 1957
|