| 1 |
Handbook of consumer motivations : the psychology of the world of objects / by Ernest Dichter ; drawings by Robert Glaisek
New York : McGraw-Hill , c1964
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| 2 |
Innovation in marketing : new perspectives for profit and growth / Theodore Levitt
New York : McGraw-Hill , 1962
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| 3 |
Problems in marketing / by Milton P. Brown ... [et al.]
4th ed. - New York : McGraw-Hill , 1968
|
| 4 |
Media in advertising / by Roger Barton
New York : McGraw-Hill , 1964
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| 5 |
Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd, Jr.
New York : McGraw-Hill , c1963
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| 6 |
Speaking of advertising / John S. Wright, Daniel S. Warner
New York : McGraw-Hill , c1963
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| 7 |
Cases in advertising management / by Harper W. Boyd, Vernon Fryburger & Ralph Westfall
New York : Mcgraw-Hill , 1964
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| 8 |
Merchandising for tomorrow / E.B. Weiss
New York : McGraw-Hill , 1961
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| 9 |
Sales planning and control / Richard D. Crisp
New York : McGraw-Hill , 1961
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| 10 |
The new psychology of selling : based on selling the customer the way he likes to buy / Melvin S. Hattwick ; with an introduction by Arthur H. ("Red") Motley ; drawings by Bob Schoenke
New York : McGraw-Hill , 1960
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| 11 |
Advertising agency operations and management / by Roger Barton
New York : McGraw-Hill , 1955
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| 12 |
Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt
New York : McGraw-Hill , c1963
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| 13 |
Industrial advertising : planning, creating, evaluating and merchandising it more effectively / Frederick R. Messner ; with a preface by Marion Harper, Jr.
New York : McGraw-Hill , c1963
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| 14 |
Truth in advertising and other heresies / Walter Weir
New York : McGraw-Hill , c1963
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| 15 |
Visual persuasion / written and designed by Stephen Baker
New York : McGraw-Hill , 1961
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| 16 |
Advertising layout and art direction / written and designed by Stephen Baker
New York : McGraw-Hill , c1959
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| 17 |
Management in marketing : text and cases / Hector Lazo, Arnold Corbin
New York : McGraw-Hill , 1961
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| 18 |
Modern marketing management : an integrated approach / Ferdinand F. Mauser
New York : McGraw-Hill , 1961
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| 19 |
Motivation in advertising : motives that make people buy / by Pierre Martineau
New York : McGraw-Hill , 1957
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| 20 |
Marketing research / by Richard D. Crisp
[6th printing]. - New York : McGraw-Hill , 1957
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