| 1 |
Theoretical developments in marketing / [edited by] Charles W. Lamb, Jr., Patrick M. Dunne
Chicago : American Marketing Association , c1980
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| 2 |
Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt / edited by Alan R. Andreasen, David M. Gardner
Chicago : American Marketing Association , c1979
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| 3 |
Buyer-seller interactions : empirical research and normative issues / edited by Peter H. Reingen, Arch G. Woodside
Chicago : American Marketing Association , c1981
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| 4 |
Marketing and the future / Donald F. Mulvihill, [editor]
Chicago : American Marketing Association , c1981
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| 5 |
The Effect of information on consumer and market behavior / edited by Andrew A. Mitchell
Chicago : American Marketing Association , c1978
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| 6 |
Consumerism, new challenges for marketing / edited by Norman Kangun, Lee Richardson
Chicago : American Marketing Association , c1978
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| 7 |
Market information and research in fashion management / edited by Elizabeth A. Richards and David Rachman
Chicago : American Marketing Association , c1978
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| 8 |
Theory in retailing : traditional and nontraditional sources / [edited by] Ronald W. Stampfl, Elizabeth C. Hirschman
Chicago : American Marketing Association , c1981
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| 9 |
International marketing : managerial issues, research, and opportunities / V.H. Kirpalani, ed.
Chicago, Ill. : American Marketing Association , c1983
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| 10 |
Developing new services / edited by William R. George, Claudia E. Marshall
Chicago, Ill. : American Marketing Association , c1984
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| 11 |
Emerging perspectives on services marketing / edited by Leonald L. Berry, G. Lynn Shostack, Gregory D. Upah
Chicago, Ill. : American Marketing Association , c1983
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| 12 |
Marketing of services / [edited by] James H. Donnelly, William R. George
Chicago, Ill. : American Marketing Association , c1981
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| 13 |
Services marketing in a changing environment / edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml
Chicago, Ill. : American Marketing Association , c1985
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| 14 |
1987 AMA Winter Educators' Conference : marketing theory / edited by Russell W. Belk ... [et al.]
Chicago, Ill. : American Marketing Association , c1987
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| 15 |
1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing / edited by William R. Darden, Kent B. Monroe, William R. Dillon
Chicago, Ill. : American Marketing Association , c1983
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| 16 |
1986 AMA Winter Educators' Conference : marketing education : knowledge development, dissemination, and utilization / edited by Joseph Guiltinan, Dale Achabal
Chicago, Ill. : American Marketing Association , c1986
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| 17 |
Proceedings of the 11th Paul D. Converse Symposium / edited by David M. Gardner and Frederick W. Winter
Chicago, Ill. : American Marketing Association , c1982
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| 18 |
Marketing communications : theory and research / editors, Michael J. Houston, Richard J. Lutz
Chicago, Ill. : American Marketing Association , c1985
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| 19 |
1984 AMA Winter Educators' Conference : scientific method in marketing / edited by Paul F. Anderson, Michael J. Ryan
Chicago, Ill. : American Marketing Association , c1984
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| 20 |
1988 AMA Winter Educators' Conference : marketing : a return to the broader dimensions / editors, Stanley Shapiro, A.H. Walle
Chicago, Ill. : American Marketing Association , c1988
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| 21 |
1989 AMA Winter Educators' Conference : marketing theory and practice / editors, Terry L. Childers ... [et al.]
Chicago, Ill. : American Marketing Association , c1989
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