1 |
Competitive market strategies : some generalizations and hypotheses / by Derek F. Abell
Cambridge, Mass. : Marketing Science Institute , 1975
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2 |
Entering new markets : strategies and performance / by Ralph Biggadike
Cambridge, Mass. : Marketing Science Institute , c1977
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3 |
Exploring the future of consumerism / by Paul N. Bloom, Stephen A. Greyser
Cambridge, Mass. : Marketing Science Institute , c1981
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4 |
Marketing costs in consumer goods industries / by Robert D. Buzzell, Paul W. Farris
Cambridge, Mass. : Marketing Science Institute , c1976
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5 |
The relationship between advertising and promotion : some observations, speculations, and hypotheses / by Alden G. Clayton
Cambridge, Mass. : Marketing Science Institute , c1975
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6 |
Identifying competitive product-market boundaries : strategic and analytical issues / by George S. Day, Allan D. Shocker
Cambridge, Mass. : Marketing Science Institute , c1976
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7 |
Strategic market analysis : top-down and bottom-up approaches / by George S. Day
Cambridge, Mass. : Marketing Science Institute , c1980
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8 |
Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies / by Paul W. Farris, Mark S. Albion
Cambridge, Mass. : Marketing Science Institute , c1980
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9 |
The marketing controller concept : an inquiry into financial, marketing relationships in selected consumer companies / by Sam R. Goodman
Cambridge, Mass. : Marketing Science Institute , 1970
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10 |
Marketing issues : challenges for marketing in the 1980's / by Stephen A. Greyser
Cambridge, Mass. : Marketing Science Institute , c1980
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11 |
Consumer satisfaction and dissatisfaction : perspectives and overview / by H. Keith Hunt
Cambridge, Mass. : Marketing Science Institute , c1977
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12 |
Conditions conductive to the effective use of marketing research in the corporation / by David J. Luck, James R. Krum
Cambridge, Mass. : Marketing Science Institute , c1981
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13 |
Developing a balanced marketing information system / by David B. Montgomery
Cambridge, Mass. : Marketing Science Institute , 1970
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14 |
Managing innovation and new product development / by Edgar A. Pessemier
Cambridge, Mass. : Marketing Science Institute , 1975
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15 |
Marketing in nonprofit organizations / by Benson P. Shapiro
Cambridge, Mass. : Marketing Science Institute , 1972
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16 |
The pricing of consumer goods : theory and practice / by Benson P. Shapiro
Cambridge, Mass. : Marketing Science Institute , 1972
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17 |
Obtaining retailer support for marketing programs / by Steven H. Star
Cambridge, Mass. : Marketing Science Institute , 1973
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18 |
Top management views of the marketing function / by Frederick E. Webster, Jr.
Cambridge, Mass. : Marketing Science Institute , c1980
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19 |
Cooperative advertising, its uses and effectiveness : some preliminary hypotheses / by Robert F. Young
Cambridge, Mass. : Marketing Science Institute , c1979
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20 |
Motivating the industrial salesforce : the attractiveness of alternative rewards / by Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr.
Cambridge, Mass. : Marketing Science Institute , c1976
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21 |
The organizational context of industrial buying behavior / by E. Raymond Corey
Cambridge, Mass. : Marketing Science Institute , c1978
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22 |
Research needs in industrial marketing / by E. Raymond Corey
Cambridge, Mass. : Marketing Science Institute , 1971
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23 |
Behavioral research on personal selling : a review of some recent studies of interaction and influence processes in sales situations / by Harry L. Davis, Alvin J. Silk
Cambridge, Mass. : Marketing Science Institute , 1971
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24 |
Communications spending decisions for industrial products : a literature review / by Morton Galper
Cambridge, Mass. : Marketing Science Institute , c1979
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25 |
Determinants of salesforce performance / by Adrian B. Ryans, Charles B. Weinberg
Cambridge, Mass. : Marketing Science Institute , c1979
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26 |
Industrial product policy : viewpoints and issues / by Benson P. Shapiro
Cambridge, Mass. : Marketing Science Institute , c1976
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27 |
National account management / by Benson P. Shapiro, Rowland T. Moriarty
Cambridge, Mass. : Marketing Science Institute , c1980
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28 |
The industrial salesforce : determinants of job performance / by Orville C. Walker, Jr., Gilbert A. Churchill, Jr., Neil M. Ford
Cambridge, Mass. : Marketing Science Institute , c1975
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29 |
Testing a conceptual framework for consumer service marketing / by John E.G. Bateson ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1978
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30 |
Managing customer satisfaction in consumer service business / by John A. Czepiel
Cambridge, Mass. : Marketing Science Institute , c1980
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31 |
Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative / by David A. Aaker, Donald E. Bruzzone, Donald G. Norris
Cambridge, Mass. : Marketing Science Institute , c1981
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32 |
Operation Santa Claus : a pilot study of decision-making by children and parents / by André Caron, Scott Ward
Cambridge, Mass. : Marketing Science Institute , 1974
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33 |
Practitioners, conceptions of the advertising process : an initial look / by Alice E. Courtney
Cambridge, Mass. : Marketing Science Institute , 1970
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34 |
Sex stereotyping in advertising : an annotated bibliography / by Alice E. Courtney, Thomas W. Whipple
Cambridge, Mass. : Marketing Science Institute , c1980
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35 |
Working wife and nonworking wife families as a basis for market segmentation / by Susan P. Douglas
Cambridge, Mass. : Marketing Science Institute , c1975
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36 |
Television and vocational socialization / by James Garbarino, Susan Turner
Cambridge, Mass. : Marketing Science Institute , 1975
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37 |
Influences on children's product requests and mothers' answers : a multivariate analysis of diary data / by Caroline M. Henderson ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1980
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38 |
Life cycle cost : consumer information for energy decisions / by R. Bruce Hutton, William L. Wilkie
Cambridge, Mass. : Marketing Science Institute , c1980
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39 |
Children's purchase requests and parental responses : results from a diary study / by Leslie Isler, Edward Popper, Scott Ward
Cambridge, Mass. : Marketing Science Institute , c1979
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40 |
Comparative product information and its interaction with brand name and product type / by Dennis L. McNeill, William R. Swinyard
Cambridge, Mass. : Marketing Science Institute , c1980
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41 |
Advertising effectiveness in a crowded television environment / by Michael L. Ray, Peter H. Webb
Cambridge, Mass. : Marketing Science Institute , c1978
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42 |
Experimental research on the effects of TV clutter : dealing with a difficult media environment / by Michael L. Ray, Peter Webb
Cambridge, Mass. : Marketing Science Institute , c1976
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43 |
Marketing communication and the hierarchy-of-effects / by Michael L. Ray
Cambridge, Mass. : Marketing Science Institute , 1973
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44 |
Psychological theories and interpretation of learning / by Michael L. Ray
Cambridge, Mass. : Marketing Science Institute , 1973
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45 |
Advertising's affective qualities and consumer response / by Alvin J. Silk, Terry Vavra
Cambridge, Mass. : Marketing Science Institute , 1974
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46 |
Consumer socialization / by Scott Ward
Cambridge, Mass. : Marketing Science Institute , 1974
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47 |
Effects of television advertising on consumer socialization / by Scott Ward, Daniel B. Wackman
Cambridge, Mass. : Marketing Science Institute , 1974
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48 |
The effects of television clutter : an experimental investigation / by Peter Webb, Michael L. Ray
Cambridge, Mass. : Marketing Science Institute , 1974
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49 |
Comparison advertising : issues and prospects / by William L. Wilkie and Paul Farris
Cambridge, Mass. : Marketing Science Institute , 1974
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50 |
Market share, profitability, and business strategy / by Robert D. Buzzell, Bradley T. Gale, Ralph G.M. Sultan
Cambridge, Mass. : Marketing Science Institute , 1974
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51 |
Classifying businesses by sensitivity of return on investment to profit influences / by Beverley C. Duer
Cambridge, Mass. : Marketing Science Institute , c1975
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52 |
The impact of company characteristics on business level profitability / by Paul Nowill
Cambridge, Mass. : Marketing Science Institute , 1974
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53 |
PIMS : a breakthrough in strategic planning / by Sidney Schoeffler, Robert D. Buzzell, Donald F. Heany
Cambridge, Mass. : Marketing Science Institute , 1973
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54 |
Economic theory and the idea of marketing productivity / by Robert L. Steiner
Cambridge, Mass. : Marketing Science Institute , 1974
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55 |
Market structure as a measure of market performance / by Louis W. Stern
Cambridge, Mass. : Marketing Science Institute , 1970
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56 |
Concentration, promotion, and market share stability in the pharmaceutical industry / by John M. Vernon
Cambridge, Mass. : Marketing Science Institute , 1970
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57 |
Profitability and market structure : an analysis of major manufacturers of non-durable consumer products / by John M. Vernon, Robert E.M. Nourse
Cambridge, Mass. : Marketing Science Institute , 1972
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58 |
Temporary promotions as a function of trade deals : a descriptive analysis / by Michel Chevalier, Ronald C. Curhan
Cambridge, Mass. : Marketing Science Institute , c1975
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59 |
Department store images : basic findings / by Eleanor G. May
Cambridge, Mass. : Marketing Science Institute , 1972
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60 |
Management applications of retail image research / by Eleanor G. May
Cambridge, Mass. : Marketing Science Institute , 1973
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61 |
Psychographics in department store imagery / by Eleanor G. May
Cambridge, Mass. : Marketing Science Institute , 1971
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62 |
Selection and clustering of image dimensions / by Eleanor G. May
Cambridge, Mass. : Marketing Science Institute , 1971
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63 |
Retail assortments : some theoretical and applied problems / by Edgar A. Pessemier
Cambridge, Mass. : Marketing Science Institute , 1976
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64 |
Retail patronage behavior / by Edgar A. Pessemier
Cambridge, Mass. : Marketing Science Institute , c1980
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65 |
The economics of health beauty aids and general merchandise distribution among retailers and service merchandisers / by Walter J. Salmon, Robert D. Buzzell, Ronald C. Curhan
Cambridge, Mass. : Marketing Science Institute , 1980
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66 |
FORAC MOD I : a computer program for forecast evaluation statistics / by Richard O. Bond, David B. Montgomery
Cambridge, Mass. : Marketing Science Institute , 1970
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67 |
MULCAN MOD I : a computerized approach to multicollinearity analysis / by Richard O. Bond, David B. Montgomery
Cambridge, Mass. : Marketing Science Institute , 1970
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68 |
The applied art of analyzing a decision / by Rex V. Brown, Andrew S. Kahr, Cameron R. Peterson
Cambridge, Mass. : Marketing Science Institute , 1973
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69 |
Marketing applications of personalist decision analysis / by Rex V. Brown
Cambridge, Mass. : Marketing Science Institute , 1971
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70 |
Factor analysis : limitations and alternatives / by A.S.C. Ehrenberg, G.J. Goodhardt
Cambridge, Mass. : Marketing Science Institute , c1976
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71 |
Validation of mother-child purchase influence frequency : reports by the multitrait-multimethod matrix / by Ronald Faber, Scott Ward
Cambridge, Mass. : Marketing Science Institute , 1975
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72 |
Advertising intensity in consumer goods businesses : an empirical analysis / by Paul W. Farris
Cambridge, Mass. : Marketing Science Institute , 1978
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73 |
Using a nonlinear response function in estimating advertising's carry-over effects / by Paul W. Farris, David J. Reibstein
Cambridge, Mass. : Marketing Science Institute , c1978
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74 |
MULCAN MOD II : an interactive basic program for multicollinearity analysis / by Nestor Gonzalez, David B. Montgomery
Cambridge, Mass. : Marketing Science Institute , 1973
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75 |
Nonmetric approaches to multivariate analysis in marketing / by Paul E. Green, Vithala R. Rao
Cambridge, Mass. : Marketing Science Institute , 1970
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76 |
A note on alternative approaches to the multidimensional scaling of similarities data / by Paul E. Green, Vithala R. Rao
Cambridge, Mass. : Marketing Science Institute , 1970
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77 |
A comparison of the entropy model and the Hendry model / by Jerome Herniter
Cambridge, Mass. : Marketing Science Institute , 1973
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78 |
An entropy model of brand purchase behavior / by Jerome Herniter
Cambridge, Mass. : Marketing Science Institute , 1972
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79 |
A review of current developments in the use of "attitude and activity" measures in consumer market research / by Thomas P. Hustad, Edgar A. Pessemier
Cambridge, Mass. : Marketing Science Institute , 1971
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80 |
Incorporating marketing into corporate planning models / by John M. McCann, David J. Reibstein
Cambridge, Mass. : Marketing Science Institute , 1978
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81 |
What is the short-term effect of advertising? / by Colin McDonald
Cambridge, Mass. : Marketing Science Institute , 1971
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82 |
Adjusting R2 / by David B. Montgomery, Donald G. Morrison
Cambridge, Mass. : Marketing Science Institute , 1971
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83 |
A framework for the comparison of marketing models : a Delphi study / by Jean-Claude Larréché, David B. Montgomery
Cambridge, Mass. : Marketing Science Institute , 1977
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84 |
Stochastic models of consumer choice behavior / by David B. Montgomery, Adrian B. Ryans
Cambridge, Mass. : Marketing Science Institute , 1971
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85 |
A PL1 program for trade-off analysis / by Lyle Nehls, Bruce Seaman, David B. Montgomery
Cambridge, Mass. : Marketing Science Institute , 1976
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86 |
$FTROFF : a basic program for trade-off analysis / by Lyle Nehls, Bruce Seaman, David B. Montgomery
Cambridge, Mass. : Marketing Science Institute , 1976
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87 |
Managerial aspects of market structure analysis and market maps / by Edgar A. Pessemier
Cambridge, Mass. : Marketing Science Institute , c1979
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88 |
Market structure analysis of new product, market, and communication opportunities / by Edgar A. Pessemier
Cambridge, Mass. : Marketing Science Institute , c1976
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89 |
Simulation methods as an aid to designing market map studies : a managerial review / by Edgar A. Pessemier
Cambridge, Mass. : Marketing Science Institute , c1979
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90 |
Threats to validity in quasi-experimental evaluations of consumer protection reforms : a critical review of extant research / by Lynn W. Phillips
Cambridge, Mass. : Marketing Science Institute , c1978
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91 |
The application of information display research / by John A. Quelch
Cambridge, Mass. : Marketing Science Institute , c1978
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92 |
Unobtrusive marketing research techniques / by Michael L. Ray
Cambridge, Mass. : Marketing Science Institute , 1973
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93 |
Management experience with applications of multidimensional scaling methods / by James R. Taylor
Cambridge, Mass. : Marketing Science Institute , [197-?]
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94 |
Toward the development of industry standards for response and nonresponse rates / by Frederick Wiseman, Philip McDonald
Cambridge, Mass. : Marketing Science Institute , c1980
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95 |
The use of market research : an exploratory study of manager and researcher perspectives / by Gerald Zaltman, Rohit Deshpande
Cambridge, Mass. : Marketing Science Institute , c1980
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96 |
Advertising and government regulation : a report by the Advertising and Government Panel of the American Academy of Advertising / by Roy Ashmen ... [et al.]
Cambridge, Mass. : Marketing Science Institute , 1979
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97 |
Consumer problems and consumerism : analysis of calls to a consumer hot line / by Steven L. Diamond, Scott Ward, Ronald Faber
Cambridge, Mass. : Marketing Science Institute , 1974
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98 |
An investigation into the impact of advertising on the price of consumer products / by Paul W. Farris, Mark S. Albion
Cambridge, Mass. : Marketing Science Institute , c1979
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99 |
Marketer's potential contribution to regulatory reform / by G. David Hughes
Cambridge, Mass. : Marketing Science Institute , c1980
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100 |
Nutrition and the American consumer : a survey of interest groups / by John A. Quelch, Alden G. Clayton
Cambridge, Mass. : Marketing Science Institute , c1977
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101 |
Children and promotion : new consumer battleground? / by Scott Ward
Cambridge, Mass. : Marketing Science Institute , 1972
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102 |
Consumer research and corrective advertising : a new approach / by William L. Wilkie
Cambridge, Mass. : Marketing Science Institute , 1973
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103 |
Consumer research inputs to public policy and legal decisions : workshop report, summary version / by William L. Wilkie, Stephen A. Greyser
Cambridge, Mass. : Marketing Science Institute , 1974
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104 |
Marketing and marketing education : partners or parasites? / by Robert D. Buzzell
Cambridge, Mass. : Marketing Science Institute , 1972
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105 |
Recommended cases in marketing : the experts' choices / by Stephen A. Greyser, Robert J. Kopp
Cambridge, Mass. : Marketing Science Institute , c1979
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106 |
The salesperson as outside agent or employee : a transaction cost analysis / by Erin Anderson
Cambridge, Mass. : Marketing Science Institute , 1984
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107 |
Support systems for national account management programs : promises made, promises kept / by Benson P. Shapiro and Rowland T. Moriarty
Cambridge, Mass. : Marketing Science Institute , 1984
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108 |
Organizing the national account force / by Benson P. Shapiro and Rowland T. Moriarty
Cambridge, Mass. : Marketing Science Institute , 1984
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109 |
Theory and application of defensive strategy / by John R. Hauser
Cambridge, Mass. : Marketing Science Institute , 1985
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110 |
The role of strategic planning in consumer-marketing businesses / George S. Yip
Cambridge, Mass. : Marketing Science Institute , 1984
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111 |
Priorities for research in strategic marketing / by George S. Day and Robin Wensley
Cambridge, Mass. : Marketing Science Institute , 1983
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112 |
Experience curves : evidence, empirical issues, and applications / by David B. Montgomery and George S. Day
Cambridge, Mass. : Marketing Science Institute , 1985
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113 |
Strategic marketing and the product life cycle / by Frederik D. Wiersema
Cambridge, Mass. : Marketing Science Institute , 1982
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114 |
Economic foundations for pricing / by Thomas Nagle
Cambridge, Mass. : Marketing Science Institute , 1983
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115 |
The effect of manufacturer advertising on retail pricing / by Mark S. Albion and Paul W. Farris
Cambridge, Mass. : Marketing Science Institute , 1981
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116 |
The effect of manufacturer advertising on consumer prices : a managerial overview / by Mark S. Albion and Paul W. Farris
Cambridge, Mass. : Marketing Science Institute , 1982
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117 |
Identifying opportunities for repetition minimization / by Rajeev Batra and Michael L. Ray
Cambridge, Mass. : Marketing Science Institute , 1984
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118 |
Triggers to customer action : some elements in a theory of promotional inducement / by Eugene R. Beem and H. Jay Shaffer
Cambridge, Mass. : Marketing Science Institute , 1981
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119 |
Trade promotion by grocery products manufacturers : a managerial perspective / by John A. Quelch
Cambridge, Mass. : Marketing Science Institute , 1982
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120 |
Managing marketing channel relationships : reports of conference cosponsored by Marketing Science Institute and Duke University / by William T. Ross ; with contributions from Elizabeth Creyer ... [et al.]
Cambridge, Mass. : Marketing Science Institute , 1985
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121 |
The amount and direction of effort : an attributional study of salesperson motivation / by Harish Sujan and Barton A. Weitz
Cambridge, Mass. : Marketing Science Institute , 1985
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122 |
Shopping for appliances : consumers' strategies and patterns of information search / by William L. Wilkie and Peter R. Dickson
Cambridge, Mass. : Marketing Science Institute , 1985
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123 |
Consumers' time expenditures : a behavioral model and empirical test / by Philip E. Hendrix, Thomas C. Kinnear and James R. Taylor
Cambridge, Mass. : Marketing Science Institute , 1983
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124 |
Affective and cognitive reactions to advertising / by W. Fred van Raaij
Cambridge, Mass. : Marketing Science Institute , 1984
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125 |
Varied consumer choice behavior : a theory, some empirical results, and their practical consequences / by Edgar A. Pessemier and Leigh McAlister
Cambridge, Mass. : Marketing Science Institute , 1982
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126 |
Influences on children's product requests and mothers' answers : a multivariate analysis of diary data / by Caroline M. Henderson ... [et al.]
Cambridge, Mass. : Marketing Science Institute , 1980
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127 |
Nutrition information in the supermarket / by J. Edward Russo ... [et al.]
Cambridge, Mass. : Marketing Science Institute , 1985
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128 |
The effects of involvement and executional factors of a television commercial on brand attitude formation / by C. Whan Park and S. Mark Young
Cambridge, Mass. : Marketing Science Institute , 1984
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129 |
Mediating roles of trial and learning stage on the outcomes of consumer involvement / by C. Whan Park, Henry Assael and Seoil Chaiy
Cambridge, Mass. : Marketing Science Institute , 1984
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130 |
Sources of information utilized during the industrial buying process : an empirical overview / by Rowland T. Moriarty and Robert E. Spekman
Cambridge, Mass. : Marketing Science Institute , 1983
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131 |
Novel product concepts from lead users : segmenting users by experience / by Eric von Hippel
Cambridge, Mass. : Marketing Science Institute , 1984
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132 |
Identifying competitive brand relationships when consumers seek variety / by Leigh McAlister and James M. Lattin
Cambridge, Mass. : Marketing Science Institute , 1984
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133 |
Using brain-wave measures to assess advertising effects / Jerry C. Olson and William J. Ray
Cambridge, Mass. : Marketing Science Institute , 1983
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134 |
Measuring simple preferences : an approach to blind, forced-choice product testing / by Bruce S. Buchanan and Donald G. Morrison
Cambridge, Mass. : Marketing Science Institute , 1985
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135 |
A conceptual model of service quality and its implications for future research / by A. Parasuraman, Valaire A. Zeithaml and Leonard L. Berry
Cambridge, Mass. : Marketing Science Institute , 1984
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136 |
Benefit segmentation : an industrial application / by Rowland T. Moriarty and David J. Reibstein
Cambridge, Mass. : Marketing Science Institute , c1982
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137 |
A framework for analyzing vertical integration issues in marketing / by Erin M. Anderson and Barton A. Weitz
Cambridge, Mass. : Marketing Science Institute , 1983
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138 |
National account management : emerging insights / by Benson P. Shapiro and Rowland T. Moriarty
Cambridge, Mass. : Marketing Science Institute , c1982
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