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Boston : Kluwer Academic Pub. , c1991
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Marketing management support systems : principles, tools, and implementation / Berend Wierenga, Gerrit van Bruggen
Boston : Kluwer Academic , 2000
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Market segmentation : conceptual and methodological foundations / Michel Wedel, Wagner A. Kamakura
2nd ed. - Boston : Kluwer Academic Pub. , c2000
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Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim and Scott A. Neslin
New York : Springer , c2008
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