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Advertising in America : the consumer view / Raymond A. Bauer and Stephen A. Greyser ; in collaboration with Donald L. Kanter and William M. Weilbacher ; with the assistance of Alice E. Courtney and Christopher Gale

データ種別	図書
出版者	Boston : Division of Research, Graduate School of Business Administration, Harvard University
出版年	1968
形態	xxvi, 473 p. ; 21 cm
著者標目	Bauer, Raymond Augustine, 1916- Greyser, Stephen A. Kanter, Donald Lucky, 1925- Weilbacher, William M. American Association of Advertising Agencies Harvard University. Graduate School of Business Administration. Division of Research
件　名	Advertising -- Psychological aspects  全ての件名で検索 Consumers -- United States  全ての件名で検索
分　類	NDC:674.0253 DDC:659.1/01/9 LCC:HF5822
書誌ID	LT00158548

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